A suite of paid social media assets created for NRMA’s luxury Tasmanian properties Pumphouse Point, Cradle Mountain Hotel and Freycinet Lodge. These assets were developed to promote the experience of luxury and indulgence, positioning the properties as premium destinations for travellers seeking exceptional accommodation and immersive natural settings.

​

My approach focused on crafting visually rich, emotionally engaging content that combined video footage, photography, audio, and graphic design. Each asset was designed to capture the ambience of the location and showcase dramatic landscapes, high-end interiors, and refined guest experiences. I ensured the messaging was clear and concise, guiding the viewer toward a call to action that aligned with campaign goals.

​

The end result was a cohesive set of polished, compelling assets that elevated NRMA’s brand presence and effectively supported their marketing objectives.