Alpine + Sea
styling and product photography
Alpine & Sea is a Gold Coast-based business specialising in natural and organic skincare products. This was reflected in the photographic style and location that was used to create promotional images and social media content.
Business owner Jennifer Plahm wanted a selection of product shots for website content as well as portraits of herself with the products for use on social media. We felt that this would help customers acquaint themselves with the small business and aid brand awareness. This was also a more approachable alternative to traditional corporate portraiture.
The shoot was held at Currumbin beach due to its accessibility to rock walls, sand dunes and the ocean. Elephant Rock also helps create the ideal lighting for an afternoon beach shoot.
A combination of the background was used for variety as well as props made of natural materials.