merchandise design and digital illustration

I developed a series of merchandise designs for the gift shop at Cape Hillsborough Nature Tourist Park, creating products that would appeal to both Australian guests and international visitors. The merchandise range included children’s and adults’ t-shirts, hats, commuter cups, and water bottles, each designed to reflect the unique wildlife and landscape of the region.

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For the children’s items, I created playful illustrations of local animals using the brand’s colour palette to maintain consistency and appeal. For adult merchandise, I took a different approach, incorporating a collegiate and retro-inspired style that offered a more timeless, unisex look suitable for a wide audience.

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Across the entire range, the designs balanced brand alignment with a strong sense of place, resulting in a cohesive collection of merchandise that resonated with visitors and reflected the Tourist Park's identity.